Mumbai, India – 08 September 2025 — Sun King, the world’s leading off-grid solar energy company, today announced the launch of its refreshed logo and brand identity, signalling a new phase of growth and diversification.
The refreshed identity reflects Sun King’s evolution from a solar home systems pioneer into a comprehensive provider of energy solutions. Its expanding product portfolio now includes high-capacity solar inverters and advanced electrical lighting, alongside its flagship home systems — all designed to deliver reliable, affordable energy to millions of customers across Africa and Asia.
Digital Campaign: “Switch to More!”
To mark the rebrand, Sun King has rolled out a digital-first campaign, Switch to More!, spotlighting the company’s broader portfolio and value proposition. The campaign underscores four core benefits for customers:
- More savings – durable, high-quality products built to last
- More peace of mind – free installation and ongoing after-sales support
- More options – from basic lanterns to large-scale solar inverter systems and lighting
- More reliable power – for homes, businesses, and institutions
A short animation film accompanies the campaign, illustrating the story behind the refreshed logo and Sun King’s long-term impact in energy access.
A Brand Evolution Rooted in Scale and Impact
“Our refreshed logo reflects our commitment to our customers – to deliver more affordable solar for their homes, more appliances that make life easier, and more power to support the businesses, schools, and communities they depend on,” said Anish Thakkar, Co-Founder, Sun King.
The expanded product suite now includes:
- Sun King Infinity – a robust electrical lighting portfolio with minimal replacements
- HomePlus and HomePlus Pro – solar home systems delivering reliable multi-room lighting and phone charging
- PowerHub and PowerPlay Pro – high-capacity solar inverters for households, businesses, and institutions
With 24 million households powered globally and more than 300,000 new systems installed each month, Sun King continues to redefine how off-grid communities access and consume energy.
What’s Changing – and What’s Not
While the refreshed logo highlights Sun King’s transformation, the company’s mission remains consistent:
- Delivering affordable, reliable solar power systems
- Providing high-quality electrical lighting products
- Offering free installation and after-sales service
The new brand identity stays true to Sun King’s enduring promise: powering brighter lives — now and into the future.
For more information, visit: www.sunking.com
